I’m an experienced Digital Design leader with over 20 years in digital design, passionate about bridging design thinking with business strategy. I lead design teams that transform complex challenges into meaningful digital experiences by translating business goals and user needs into innovative design strategies. Throughout my career, I’ve worked across the entire digital product lifecycle, combining hands-on expertise with leading design teams from a Strategic, UX, and UI perspective. From user research and data analysis to wireframing, prototyping, and creating production-ready UI assets, I’ve consistently leveraged the latest tools to enhance efficiency and quality to create best-in-class digital solutions.
My natural curiosity extends beyond design into technology, business, and social sciences, allowing me to spot unexpected connections and opportunities. This cross-disciplinary perspective helps me create products that not only generate conversions and operate efficiently but truly delight users.
Companies and clients I worked for include: Samsung, Mastercard, Visa, Ten Lifestyle Group, University of Greenwich, Thomson Reuters, Coutts, HSBC.
Some of my stories
Unlocking growth: How I redefined the ticketing experience for Ten’s members
Users first: How I reshaped the UX for Ten’s white-label transactional platforms
Reimagining UX in photography: How user-centered design led to my patent at Samsung
Designing intuitive UI: Improving Samsung’s TV ecosystem experience
Testimonials
“Fabio transformed the ‘look and feel’ and deeper design at Ten. He streamlined our UX process, radically improved accessibility to the highest standards and took, edited and executed the best ideas from the business into Ten’s design. He will be missed.“
Alex Cheatle, CEO Ten Lifestyle Group
“I have had the pleasure of working along side Fabio for over 3 years during our time together at Samsung Design Europe. Fabio is an incredibly diligent and talent designer always willing to challenge and drive for the very best. Fabio is dedicated to delivering the very best user experience possible and always has the end user in mind. Not only does Fabio have the insight to challenge any given creative problem he also brings solutions and opportunities to the table. He works tirelessly to ensure that the end client and the end consumer benefit from his output. Fabio is also a strong team player, he has no problem voicing his creative opinion but also listens to others and makes informed options and decisions.“
Dean Butcher, Global Design Director at Verisure, former Samsung Director
more references upon request
Fabio Fodaro | Digital Design 